For doctors
Before
Unplanned interruptions between patients, no compensation.
With SELA
Protected hours, a fee per meeting, prepared visitors.
About SELA
We're fixing how healthcare companies and doctors meet
SELA — صِلة, from the Arabic for link or connection — is a Jordanian company building a respectful, transparent marketplace for the meetings that keep doctors informed about new medicines and devices.
Why we started
The corridor model doesn't work for anyone
In Jordan, most product meetings between medical representatives and doctors still happen the same way they did decades ago: reps arrive at a hospital, wait in a corridor, and hope a consultant has a spare minute between patients.
Doctors are interrupted and never compensated for their time. Reps spend most of their day waiting instead of presenting. Companies pay for field teams without knowing which meetings actually happened. And hospitals have no fair, visible way to organize any of it.
SELA replaces that with a simple idea: doctors publish the time they're willing to give, at a price they set, and verified companies book it — online or on-site, confirmed in advance, paid up front and documented from start to finish.
Respect for a doctor's time is respect for their patients' time.
Before and after
What changes for everyone at the table
For medical reps
Before
Hours of waiting, uncertain access, no record.
With SELA
Confirmed slots, clear agendas, a history of every visit.
For companies
Before
Field budgets with little visibility.
With SELA
One wallet, per-rep spend, outcomes and ratings.
For hospitals
Before
Crowded corridors and informal rules.
With SELA
A fair, visible policy and revenue for departments.
What we value
Principles we build by
Time is worth paying for
A doctor's hour has value. We make sure it's respected and compensated.
Trust is verified, not assumed
Every organization is reviewed by our team before it can book or be booked.
Fair rules, stated upfront
The same cancellation, refund and dispute rules apply to everyone — and they're shown before you commit.
Arabic first
Built in Amman for Jordanian professionals, with Arabic and English treated as equals.
Verification
How we verify every organization
No one books or accepts a meeting on SELA until our team has reviewed who they are.
- 01
Application
The organization registers and submits its legal documents: commercial registration, licenses and the authorized signatory.
- 02
Document review
A SELA admin checks every document against official records and may request clarification.
- 03
Approval
Approved organizations get a verified badge and can invite their team, publish slots or book meetings.
- 04
Ongoing monitoring
Ratings, cancellations and disputes are tracked. Repeated problems are reviewed and can lead to suspension.
The team
A small team in Amman
Product, healthcare and operations people who have lived the problem from both sides.
Founder & CEO
Healthcare commercial background
Head of Product
Marketplaces and scheduling
Medical Partnerships
Hospital and clinic relations
Trust & Verification
Document review and disputes
Engineering
Realtime platform and payments
Customer Success
Onboarding in Arabic and English
Your next meeting with a doctor could be booked in minutes.
Join free. Get verified. Start booking — or start earning — this week.
Free to join · No subscription · Arabic and English